Our approach to evaluating CBD brands and products

Our methodology for evaluating CBD brands and products

At 321CBD, we place brand and product evaluation at the heart of our mission, as it directly and decisively impacts the quality of what we deliver to you, our valued customers. We analyze each product not only in its individuality, but also in the context of the brand that manufactures and/or resells it.

Every brand and product you'll find on 321CBD has passed through our rigorous evaluation process, through three stages to ensure the safety, efficacy, quality and compliance of every product and brand with our standards that exceed legal requirements:

1. Brand Profile Assessment: we examine the brand's history, commitment to quality and safety, work ethic and manufacturing practices. We back up our assessment with certifications and other documented guarantees;
2. Product assessment : we review the brand's product range, assessing each product individually. We examine the list of ingredients, the concentration of cannabidiol and other non-psychotropic cannabinoids, the origin of the hemp used, extraction and manufacturing methods, and quality certifications;
3. Laboratory tests : we require third-party laboratory test reports for each product. These tests verify the concentration of CBD and especially THC, as well as the possible presence of contaminants such as heavy metals, pesticides and mycotoxins.

Once the assessment has been duly carried out, we use the information gathered to make an informed decision on whether to include the brand and its products in our catalog. Every product we offer therefore comes from a trusted brand that shares our values and standards for quality and safety.

Continuous monitoring and maintenance of product quality

Our monitoring doesn't stop at the end of the evaluation process. We carry out regular monitoring of each product's performance and conformity to guarantee a level of quality over time.

Once a product enters our catalog, we ensure continuous monitoring by collecting performance data and KPIs such as customer satisfaction, sales volume, returns and even customer comments on our social networking pages. We also take an interest in the brand's actions by tracking its new products, communications and any problems encountered in other markets.

With regard to product conformity, we maintain a close relationship with our suppliers, regularly requiring up-to-date test reports testifying to consistent product quality. We continue to review brand certifications and verify compliance with current French and European regulations.

321CBD is committed to rapid intervention in the event of a product or brand quality or compliance problem. Whether it's a drop in product quality, a delivery problem, non-compliance with legal standards or our own selection criteria, we act proactively to resolve the problem. Several actions are then considered: discussions with the supplier concerned, a temporary suspension of the sale of the product or, in the most serious cases, a definitive withdrawal of the product or brand from our catalog.

We view every product and brand as an ongoing commitment to our customers. We are confident that our quality monitoring and maintenance process contributes to our success in France and to our status as the benchmark online store in the CBD and, more generally, legal hemp market.

We are committed to providing our customers with the best possible service.

Customer feedback: our compass

Your feedback and reviews are an invaluable source of information that helps us to continually assess the performance of our products and the satisfaction you derive from using them. We regard your feedback as an essential contribution to our evaluation process.

When a customer shares their experience or opinion of a product, we carefully consider their feedback. Whether it's comments posted on our website or messages sent to our customer service department, every piece of feedback is valuable.

We integrate feedback into our evaluation process.

We incorporate customer feedback into our product evaluation in two ways. On the one hand, positive comments help us identify a product's strong points, whether it's its efficacy, taste, packaging or any other aspect that's important to you. On the other hand, negative comments give us information that enables us to dialogue with our suppliers in order to implement improvements or, if necessary, re-evaluate the presence of the brand or product in our catalog.

When it comes to dealing with complaints or problems reported by our customers, our policy is simple: we listen, we act and we communicate. Each complaint is followed by an internal investigation that will trigger an exchange with the supplier and, in some cases, further testing of the offending product.

After assessing the problem, we take the necessary steps to resolve it: product exchange or refund, or more drastic actions such as withdrawing the product from our catalog if the problem is proven and serious. Whatever action is taken, we are committed to informing the customer of the measures taken and addressing their concerns in a transparent and respectful manner.

This customer feedback approach is a pillar of our commitment to quality and your satisfaction.

Our approach to the "new" cannabinoids

Our mission is focused on the health and safety of our customers, and we don't see ourselves as simply a supplier of cannabidiol and hemp products legal in France and neighboring countries. Our mission is to educate and inform, and we capitalize on the popularity of our brand to work in favor of the CBD industry as a whole.

As such, we share and support the concerns of the health authorities and are resolutely against the marketing of "new cannabinoids" such as HHCP and its derivatives. We are convinced that a change in legislative perspective is needed to better control the presence of cannabinoids on the market. In our view, all cannabinoids should be banned by default, except those explicitly authorized such as CBD, CBC, CBN, CBG, etc.

This is a markedly different approach from the current paradigm, which considers all cannabinoids legal until banned. This situation unfortunately exposes consumers to various risks during the floating period between a new cannabinoid's commercialization and its eventual prohibition.

This is why we have developed a new approach to the issue of cannabinoids.

This is why we have taken the decision not to offer for sale certain molecules that are still poorly understood or little studied, as was the case with HHCP before it was banned. Although the economic potential of these molecules may be tempting, we prefer to wait cautiously until science and legislation provide us with clear answers.

Our commitment at 321CBD is to ensure that you have access to high-quality cannabinoid-based products devoid of psychotropic effects. We place prudence, ethics and quality at the heart of our approach, and we refuse to compromise on any of these.

We are committed to providing you with the highest quality cannabinoid products, free from psychotropic effects.

Read also:

Our CBD content creation process

Our CBD product selection process